It's no secret that in real estate you've got to be priced right to attract potential buyers, but how about marketing and exposure?
If pricing was the only key to getting your home sold in today's market then real estate would be easy. The fact is that price alone is not the only ingredient involved in a successful sale. Pricing, location, and condition, along with marketing exposure to reach the largest pool of qualified buyers is KEY in today's marketplace.
The use of the internet in today's real estate market is critical. Most of the buyers today will make their first impressions online. It is imperative that your property be prepared for "online viewers." Staging and redecorating along with professional photo's are some of the many tools that will help make your first impressions lasting impressions.
The second challenge is the distribution: It's great to be on the internet, but if no one's driving the traffic will your property be viewed by ALL potential buyers? There must be a strategic online marketing plan along with search engines that ensure your property's exposure in all of the right places.
The use of technology in real estate is growing rapidly and "local exposure" is no longer enough! When interviewing realtor's for the position of marketing your home, make certain to ask about their marketing plan and exposure strategy. As you know the price is always the very best marketing tool, but reaching the largest pool of buyers through marketing channels and strategies will ultimately increase your statistics and guide your home to a successful sale.
Catherine Lindstadt, Northport REALTOR