Local Voices
Customer Service the Wayback Way
Nowadays, it seems most people relate to the fast-casual industry on a merely functional basis. You get in, get your food, and get out. Lost is the sense that fast-casual brands would try to make a visit to one of their restaurants the highlight of a customer’s day. That is not the case for Wayback Burgers and All-Star franchisee Howard Zeller.
Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when “customer service” meant something, and everyone felt the warmth of the community.
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Howard Zeller, franchisee of the East Northport, NY location, embodies the Wayback Burgers brand, understanding that success all comes back to Grade A customer service. Howard is determined to bring his community together through this nostalgic American burger joint by hosting fundraisers, partnering with local schools, and offering community customer loyalty programs.
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Owning and operating the business with his son, the duo began to introduce the new restaurant concept to the community though grassroots marketing. Once able to attract crowds into the restaurant, Howard made it his mission to talk to each customer when they walked in the door and connect with them. Howard even goes as far as passing out free food samples to new guests to ensure there’s a smile on their face from the moment they walk in to the moment they leave. Due to Howard’s effort to “get to know” each customer, he has established quite the loyal following. The East Northport location has seen a sales increase of 7 percent just in the past year. Howard continues to brainstorm innovative ideas to bring his community back for more and is expecting a recording breaking year for 2014.
About Wayback Burgers
Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for serving fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Wayback Burgers currently operates in 24 states with over 80 locations nationally and plans to open in 28 countries through the Middle East and Northern Africa, in addition to expansion plans in Argentina.
